The Search Marketing Specialist will be responsible for the advancement of Sandhills Global brands through pay per click and organic search marketing. Duties include market research, cross-team communication with sales, marketing, and stakeholders, planning and creation of campaigns, curation of content for ads, and tracking of campaign performance. To be successful in the Search Marketing Specialist position, the individual must realize the value of great organization skills, creativity, attention to detail, and ability to quickly analyze, understand, and make decisions using marketing data. This Specialist will be responsible for creating ads and audiences to meet business objectives, maintaining campaigns, measuring success, and clearly communicating outcomes. The ability to work under deadlines and as part of a team is necessary; along with the capacity to quickly learn and adapt to achieve company goals. An ideal candidate would have experience managing PPC campaigns for B2C, B2B, and SaaS products, and would be fluent using any or all of the following: Google Analytics, Google/Bing Ads, Google Search Console, and SEO research tools such as SEMrush or ahref. Assume other duties as assigned.
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